Users, readers, audiences, fans – although they’re referred to by many names, my professional passion has always centered on the ways audiences use, understand, and interact with media.
What I Do
As a freelance writer, I use my deep knowledge of audiences to produce written content that engages readers and makes complex topics understandable so that my clients can increase their page views and generate leads.
Why I'm Different
Not only do I write about UX, e-learning, and entertainment, my professional and educational background includes experience in all three fields.
As a UX designer and researcher, I've worked at top interactive firms and advertising agencies including RPA, Schematic (now POSSIBLE), Dailey & Associates, and iconmobile and for clients including Mandalay Bay, the California Tobacco Control Program, Acura, VIZIO, Cablevision, Mattel, Aspen Dental, and Kraft.
I've co-taught and mentored students in an online degree program, including developing courses, creating course materials and assignments, and using e-learning content management systems, like Moodle and Blackboard.
I also worked in the film and television industry researching information for film and television projects in developments, reading and analyzing scripts, and preparing and editing memos and letters for production companies.
I'm also an adept researcher. I've conducted numerous studies on popular media, fictional stories, and fans and have co-authored two books centering on these topics, including Finding Truth in Fiction, coming soon from Oxford University Press.
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Random Facts About Me
When I'm not writing, I'm often walking or hanging out with my two dogs, Jitsu and Cordy.
I met my husband speed-dating.
My favorite movies are Guillermo del Toro's Pan's Labyrinth and Alfred Hitchcock's Notorious.
My favorite TV shows are Buffy the Vampire Slayer, Supernatural, and Crazy Ex-Girlfriend.