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TobaccoFreeCA website redesign

Client: California Tobacco Control Program


I led the user experience effort for the California Tobacco Control Program’s TobaccoFreeCA website redesign. TobaccoFreeCA is the vehicle through which the organization shares information on tobacco control issues with the public online. The website was redesigned to create a more modern interface through which users can quickly and easily find the information they are seeking.


Shown here are the project's final site map along with the annotated wireframes and final designs for the Home Page and the TV Ads page.





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