TobaccoFreeCA website redesign
Client: California Tobacco Control Program
I led the user experience effort for the California Tobacco Control Program’s TobaccoFreeCA website redesign. TobaccoFreeCA is the vehicle through which the organization shares information on tobacco control issues with the public online. The website was redesigned to create a more modern interface through which users can quickly and easily find the information they are seeking.
Shown here are the project's final site map along with the annotated wireframes and final designs for the Home Page and the TV Ads page.

Home Page. annotated wireframe

Home Page. annotated wireframe

Site Map

Site Map

Home Page, final design

Home Page, final design

TV Ads page, annotated wireframe

TV Ads page, annotated wireframe

TV Ads page, final design

TV Ads page, final design